Mission & Vision


Our Vision:  

"Gulf Cable and Electrical Industries Corporation to become the largest industrial gathering at the local and regional level, with state of the art technology, all inclusive quality, with high-skill local technical expertise, and its highly diversified products offering multiplicity of alternatives at competitively attractive prices."

 

Our Mission:

For Gulf Cable and Electrical Industries to become a distinguished model of reference in its quality and diversity of electrical and telephone cables products, both locally and regionally, along with maintaining its leadership, originality and preceding its client’s ambitions in the level of services, in satisfaction of its shareholders, and for the promotion of its society development.

 

Our strategy

To become a leading company in the production of electric and telephone cables, electric wires and cable joints. To work pursuant to the highest levels of the American, British and Gulf qualities, and continue to discover and satisfy our varied customer needs. To provide distinguished products and reach out to prominent local and regional position. The horizontal and vertical expansion and the sustainable development by staying abreast of modern technology, whether individually or through partnerships with third parties. The optimal utilization of the potential of the available material and human resources, and work to expand and increase shareholders' equity and continuing the quest for increasing their benefits.

 

Our Values

Gulf Cable and Electrical Industries Company abides by a set of core values which ​​are the driving factors behind the company's success:

  • Exert the utmost effort to satisfy customers.
  • Performing with absolute integrity and in conformity with the highest ethical standards.
  • Work pursuant to the finest international quality standards - ISO and BASEC.
  • Engage at full capacity to produce the best and most appropriate products, while ensuring safety and reducing the proportion of fires.
  • Excellence in customer service.
  • Generate and provide greater value to our customers, by offering them a range of value-added services, and guiding them to the quality of electric wires and cables that are suitable for their basic need.
  • Provide environmentally friendly cables.
  • Innovation, sponsoring ideas, and encourage creativity to obtain the best results.
  • Community service and contributing towards a better tomorrow.